Good design is good business?
By karien jones on Sep 13, 2011 with Comments 0
Introduction
Investments in good designs have various advantages. It makes the company as well as the product more identifiable, more credible and also increases the manageability by the customers, employees, peers and the competitors.
Today marketplace can be said to be highly commoditized with enhanced aesthetic appeal. The look and feel of the business is very important for getting it the differentiated advantage among the competitors. Good designing is one of the easy methods for ideal differentiation of the business. The advantages of good designing have inspired the companies to take the aesthetic factor to new level and class. The examples of brands like Sony and Apple are notable, who have very successfully merchandised their products to the masses by increasing the aesthetic appeal.
Good designing can help the business in various ways like-
1. In shaping quality experience- increase in the quality levels of aesthetic feel of a business increase the customer’s experience, which becomes more positive. This also helps in building the brand image of the firm. It also helps in attaining long term consumer satisfaction and a good and quality experience shapes the positive attitude of the customer. The quality of the experience makes the customer more inclined towards associating with the firm for a longer time.
2. In establishing long term trust- by the help of professional designs, a firm can be made more trustworthy. The Neilson-Net rating reports obtained in the year 2008 show that the 77% of the respondents liked buying the product from an unfamiliar business of a quality brand than from a known poor looking brand. It establishes the time-and-again proven fact that customers do not like the brand which has an unprofessional look.
3. In making the company stand out of the competition- when you business looks the same, has the same products and runs the same ways as your competitor’s, a good design can help you in standing out from the competition. Bad looking business and designs can be found on the streets as well as in the magazines. A quality design is required for the necessary edge to stay ahead of the competition.
4. Increase customer loyalty- a good design can make the customer stick to your brand for a longer duration. We all know that getting a new customer costs more than keeping one. A good design can make your customer your promoter and sales person also, who when deeply attracted and inspired by your brand design, can increase the sales by free word-of-mouth and recommendation promotion.
5. Creating value and sustainability- a good design increases the value quotient of the firm in the market. The increased value helps in making the organization more sustainable in the long run by making the management more efficient in making long term strategic decisions.
Conclusion
A design when well conceived and executed makes the world a better place. A new brand can give new face to the existing business and makes it recognizable in all genders and age of population across demographics. Quality improvement of the designs can help the business in almost every respect. As the present and future for all the firms becomes more competitive, good designs are becoming a necessity for all the existing business for survival and growth.
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